The typeface fell out of favor during the 19th century but became the “go-to” typeface for much of the 20th century. The first printed version of the United States Declaration of Independence was typeset in Caslon. Throughout the 18th century, Caslon was the dominant typeface for text and book publishing. Caslon spotted in an 18th century document, “Reales Ordenanzas Del Importante Cuerpo De La Mineria De Nueva-Espana,” concerning royal ordinances in New Spain. The strokes have even contrast between the thick and thin weights and simpler curves. Caslon is a further evolution of Bembo, with letterforms aligned less with handmade calligraphic forms. 1725, basing the typeface on 17th-century Dutch type drawings. A more modern application of Caslon, from 2017, uses the 18th century typeface to brand a barbershop in Copenhagen called 1937.
#Garamond typeface category free#
With experience, a designer will be able to look at a version of Caslon and determine whether it is well-crafted and refined, or a cheap knock-off from a free download. Instead, it aims to illustrate the multiple ways in which a designer might apply a typeface, as well as the many variations of each one. Such an undertaking would require several volumes, each one thousands of pages thick. My new book, The Designer’s Dictionary of Type, is not a comprehensive analysis and history of every typeface. These examples are extremes many designers operate closer to the center of the spectrum. Herb Lubalin designed his own typefaces, preferring variety, flourish, and drama. Vignelli adhered to strict modernist principles of simplicity and reduction.
Other designers may be more promiscuous with type, switching typefaces on every project. Some designers, such as Massimo Vignelli, work with a small handful of typefaces for their entire career. The typeface choice, like a moving and powerful photograph, is the difference between a good idea expressed adequately and a good idea expressed persuasively.There are as many approaches to typeface choice as there are design processes. The choice of typeface communicates a subtle message to the viewer. Helvetica might speak to neutrality and information Garamond can read as literary and classic Bodoni feels sophisticated, urbane, and crisp. Like images, each typeface communicates an idea, emotion, and point of view.
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